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“Barbara is well known for her contributions to the community, but she is noted for her commitment to and involvement with non-profits and people with disabilities. She has contributed countless hours to Special Olympics over the years. I am especially aware of her more than 21 years of service to the American School for the Deaf where she served as their first woman Board president and was awarded their Award of Merit, their highest distinction.  …When I assumed responsibility as Executive Director of SARAH, Inc., I immediately sought out Barbara’s skill and expertise for 2 major projects spanning two years.  The first was a study of our recreation and leisure services and our identity in the community. The other is a multi-phase public relations/ marketing project to update our look and materials that is now moving into media relations…”

Wire REinforcement Institute

Opportunity:
Like other associations, the Wire Reinforcement Institute relied on conveying technical facts related to their welded wire reinforcement businesses rather than telling stories of how their products equate to  major infrastructure solutions. 

Solution:
Since 2009, we’ve been working on cases that illustrate member successes and showcase uses. The downloadable cases are posted to the web for public to read or member use and are soon to include YouTube variations. We also provide ongoing video, podcast, public relations, web content, and marketing support.

Helping

Clients Shine

FACES OF SARAH

New marketing materials for SARAH Inc., called The Faces of Sarah, have won an International Association of Business Communicators (IABC) Heritage Region Silver Quill Award of Excellence for Special Publications. The creative work was done  [Faces of Sarah] by Puffer Public Relations Strategies. The materials can be viewed as downloadable pdfs at www.sarah-inc.org.

The Heritage Region of IABC is the largest in North America, serving 17 U.S. states plus Washington , D.C. The region covers Connecticut, Delaware, Indiana, Kentucky, Maine, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington, D.C. and West Virginia.

Puffer PR was contracted as the communications director for the Susan G. Komen CT Race for the Cure for the 2006, 2007 and 2008 Races.

Patricia Bourne

Executive Director, SARAH, Inc., Connecticut

breast cancer resource guide of connecticut

Opportunity:
A group of volunteers from breast cancer organizations statewide, under the leadership of Kristen Zarfos, M.D. of UCONN Health Center (UHC), had been working for two years to assemble material for CT’s first breast cancer resource guide – 11th in the country.

Solution/Results:
Ready for production, UHC hired Puffer Public Relations Strategies as editorial and production manager, and contributing author. Puffer was already listed as a state approved public relations vendor, a small business/minority business enterprise, and a breast cancer survivor known to UHC. The book was funded by grants held by the UCONN Foundation. Using the services of sub-contracted designer, and state vendor Sweet Waverly printing, Puffer produced the Guide in print and on CD in four weeks. The new version was also put onto a web site hosted by UHC. The supply of 2600 print and 500 CDs were depleted in six months and Puffer PR was re-engaged to produce the second edition.

American Board of Pediatric Dentistry (ABPD)

OPPORTUNITY:

In June 2009, the Board-certifying organization for pediatric dentists, American Board of Pediatric Dentistry (ABPD), required staff and Board communication assistance to promote its rigorous, web-based, certification process enhancements launched in July, 2010. 


SOLUTION:

Puffer PR Strategies was hired to assist. Puffer PR created a survey of the 2,800 Diplomates who would be involved in the changes, created a thematic cloak of board-certified pediatric dentist testimonials and photos, worked on content and preliminary website designs, created an exhibit, edited ABPD expert articles published in Pediatric Dentistry Today magazine, and generally worked to elevate and upgrade the internal communication surrounding the launch.  The work continued over four years and included a second survey of members. http://www.abpd.org

College of Diplomates


Opportunity:
 In 2014, the College of Diplomates of board-certified pediatric dentists asked us to come up with a hands-on member tool to promote the value of board-certified pediatric dentists with parents and guardians.  Their group is primarily internal and educational for members but anecdotal awareness that consumer inquiries about board certification have grown with so many changes in the healthcare system, signaled a need for support. The brochure has been widely used and reprinted.​

Solution: 

Using children’s faces and short, easy-to-read content, we created a brochure for dentists to distribute to pediatricians as well as complementary home page content for a visitor who might land at their website.   Each brochure has room for a dentist to add his/her contact information, business card or stamp.  

ACORD, Inc.

ACORD INC., is a CT, private, non-profit, agency serving adults with developmental and intellectual disabilities. It was founded in 1985 by academic and human service professionals in collaboration with families and friends of persons facing these challenges. This commitment has been reflected in services and programs initially developed as supported employment and community experience opportunities. In 1995, ACORD added individual and group residential supports to its service matrix.”

Many materials and a good deal of the language used on the internet and elsewhere dated back as far as 1995. In 2013, Puffer PR handled an image rebuilding and outreach campaign that included a new logo and website, among other elements. The effort helped them transition into a vibrant new headquarters and re-energize the organization as a whole. http://acordinc.org/


Susan G. Komen CT Race for the Cure ®

The 2007 effort won an Award of Excellence Silver Quill from the International Association of Business Communicators Heritage Region for special event communications. This assignment involved creating and implementing an integrated special event communications program that relied heavily on media relations and pushing internal communication through sponsor and grantee organizations. We developed a schedule of thematic messages that were pushed through all media with the same timing. Crisp, clear messages were always critical and our unique story-telling approach proved successful throughout. We developed relevant content for targeted and segmented audiences. For example, we were able to place a testimonial story involving a survivor in a Spanish language newspaper, Registro and able to facilitate the production of a half-hour television show in Spanish, with a grantee and two survivors. The show aired locally and on Telemundo. We were able to produce three survivor testimonials with the local NBC affiliate television station and after use on the evening news, they were posted as streaming video on the station's Web site. We were able to place numerous stories within sponsor organizational publications, such as Yale-New Haven Hospital, UPS, AT&T and Pratt & Whitney, that greatly increased their teams’ size and fundraising success. Among other efforts, we negotiated, secured and otherwise managed multiple media sponsorships; and handled spokesperson responsibilities, non-traditional and web placements; art direction and more.