American Board of Pediatric Dentistry (ABPD)
OPPORTUNITY:
In June 2009, the Board-certifying organization for pediatric dentists, American Board of Pediatric Dentistry (ABPD), required staff and Board communication assistance to promote its rigorous, web-based, certification process enhancements launching July, 2010.
SOLUTION:
Puffer PR Strategies was hired to assist. Puffer PR created a survey of the 2,800 Diplomates who would be involved in the changes, created a thematic cloak of board-certified pediatric dentist testimonials and photos, worked on content and preliminary website designs, created an exhibit, edited ABPD expert articles published in Pediatric Dentistry Today magazine, and generally worked to elevate and upgrade the internal communication surrounding the launch. The project is unfolding over the coming year. http://www.abpd.org