Guilford arts center
OPPORTUNITY:
In 2000, the nationally-recognized Guilford Handcraft Center, required media relations assistance for staff promoting its 43-year-old, Guilford Handcraft EXPO – a juried show of fine, museum-quality, American craft, held on the historic Guilford Green. The event is billed as Connecticut’s largest outdoor exhibition with thousands of attendees over a three-day period.
SOLUTION/RESULTS:
Puffer PR Strategies was hired to assist. Puffer wrote selected artist bios and several in-depth news releases for inclusion in a tasteful, but inexpensive media kit to interest journalists throughout the U.S. A video was also produced. Media pickup was extensive and attendance rose.