Breast Cancer Resource Guide of Connecticut
OPPORTUNITY:
A group of volunteers from breast cancer organizations statewide, under the leadership of Kristen Zarfos, M.D. of UCONN Health Center (UHC), had been working for two years to assemble material for CT’s first breast cancer resource guide – 11th in the country.
SOLUTION/RESULTS:
Ready for production, UHC hired Puffer Public Relations Strategies as editorial and production manager, and contributing author. Puffer was already listed as a state approved public relations vendor, a small business/minority business enterprise, and a breast cancer survivor known to UHC. The book was funded by grants held by the UCONN Foundation. Using the services of sub-contracted designer, and state vendor Sweet Waverly printing, Puffer produced the Guide in print and on CD in four weeks. The new version was also put onto a web site hosted by UHC. The supply of 2600 print and 500 CDs were depleted in six months and Puffer PR was re-engaged to produce the second edition.