wire reinforcement institute
OPPORTUNITY:
In 2007, the Wire Reinforcement Institute (WRI) was looking for some general public relations support for their organization. The non-profit association includes leading steel producers and engineers in North and South America. It's mission is to be "the concrete construction industry's leading source of timely, objective, credible information on the uses of welded wire reinforcement and related products." http://www.wirereinforcementinstitute.org/
SOLUTION:
Puffer PR began developing case stories of successful uses of welded steel wire reinforcing concrete. The library of cases studies is growing and the individual stories are pitched to the media as apropos. Puffer PR also handles other proactive and reactive media relations assignments, as well as advertising and advertorial content.